Various consumer-trends are driving metal packaging demand. The increasingly busy lifestyles of modern consumers and rapidly aging societies are magnifying the demand for convenient and long-lasting food packaging. Increased awareness of the health and nutritional benefits of freshly packaged food as well as nutrient-retaining qualities of metal packaging are driving demand. Growing environmental concerns have also caused a move towards increasing sustainability and both consumers and companies are looking to diminish their environmental footprint, benefiting the 100% recyclable metal packaging. Visiongain has determined that the value of the global metal packaging market in 2013 will reach $102.1bn.Metal packaging demand is also strongly driven by emerging market growth. Higher income levels in developing countries, busier lifestyles and consumer-preference for packaged food products instead of bulk products are driving packaging product growth, benefiting metal packaging as well as other packaging methods. The tamper-proof nature and ambient storage opportunities of metal packaging further enhance its market potential in developing countries.
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